Pricing Tiers

 Hello! I'm new to Thinkific and I'm wondering how to create pricing tiers. I see how to add pricing options. But I'd like to have different prices for different amounts of content if that's possible. Also, how can I list the details of each price package on the landing page like is shown in the Ice Cream theme?


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Hey Nevin,

Welcome to Thinkific!

You can use Additional Pricing to give multiple pricing options for the same content (i.e. course) - e.g. a payment plan vs a one-off payment.

To offer different amounts of content, you would need to create different courses for each. You can then make the courses with extra content Upsells from the smaller course.

Both Upsells and Additional Pricing are shown in the same section on a course landing page - the "Related Products" section. If you're using the Ice Cream theme, then once you've created your Upsells, they'll show at the top of the page in the Related Products section.

I hope this helps, but let me know if you have any questions.



Thanks! I'm still not sure how to get the price options to include a list of features for each tier. I'd like it if I could get them to look like the Thinkific page if possible.


Hey Nevin!

This will require some custom markup from you or a web designer (you can find some Thinkific experts here:

Here's some inspiration!

There's a great tutorial here on how to create the markup for your pricing table:

You can switch the HTML view of your course description editor and add your custom HTML there. It may take some time to get it perfect but don't worry, if you need help just give us a shout! :)

Um, why does this not come standard? In all your promotions for Thinkific, you show it side by side like in the example above, and now I've signed up and you tell me that I have to hire a web designer to customize it? It really wouldn't be that hard for you to make this standard, and it would look better for everyone. Let's change this pronto.

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Hi John!

Thanks for the feedback! You can send this request directly to our product team through this link: 


Hi there,

I would also like to offer tiered subscription pricing.

Has this feature been created in the past 8 months? If not, is it on the roadmap?

Tiered pricing is indeed pretty critical as an end user of thinkific.



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I would like to offer tiered subscription pricing for some of my courses. The additional tier would be for my time, not extra content.

When will tiered subscription pricing be available?

Hi Mary,

We do offer tiered subscription pricing, which can include a higher fee for more of your time - you'll be able to set that up using our Additional Pricing feature. More on that here

If you want the pricing to appear side by side, that's not something we offer right now but I am going to flag this for our Product team so they can take it into consideration.



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I would like to offer two payment options on my course.. one is Pay Full Price or second option Pay Monthly.  I really thought this was availalbe here as most courses or products selling on the internet offer this..  I can not seem to find it. 

Hi Karen

You can have additional pricing on courses as part of our paid plans. The Basic plan allows for Subscription prices and the Pro plan allows for a Payment Plan in addition to the Subscription plan.

To set up the different prices is available under the Pricing tab within the Course Builder. You can set the Default price - perhaps the full price and then Add an Additional Price being the payment plan!

Thank you!