How do I integrate Thinkific with my existing website?

If you already have an existing website (e.g. hosted on Wordpress, Squarespace, etc) and would like to integrate it with your Thinkific courses, then here are some tips for that:

1.  Personalize the URL for your Thinkific site - If you have your own domain, but do not have an existing website built and want to use your Thinkific site as your main website, then you can personalize the URL for your Thinkific site. Our custom domain feature on our Essentials plan and higher allows you to have your Thinkific site available at your own domain; so for example, if your existing site is at then you can customize the URL for your Thinkific site to have it at or another subdomain of your choosing. That way, as far as your students are concerned, everything will appear to be handled on your own website.

2. Include a link to Thinkific as part of your existing website's navbar - For example, add a navbar item called "Courses" on your personal website that links to your Thinkific site. This involves copying your course URL and adding it to your website. On our side, you can also link back to your main website page from the Course Site Header. You will want to navigate to Site Builder, then Header within your Course. Under Logo, you will have the option to link to a custom URL to make the logo in your header link back to your website. The following website is a great example of how this works. Check out how they link to their Thinkific Site when selecting "Courses":

3. Link directly to checkout - If you're using your existing website as the sales page for your course, you're able to link directly to the checkout page on Thinkific. Here's how.

Some additional things to consider:

  • Brand your Thinkific site - Head to the Branding page of your admin dashboard to customize the site colours and logo to match your existing site.
  • White Label your Thinkific site - as part of the Business plan, you're able to remove the Thinkific branding from your site pages.

This article provides additional details on these processes: Integrating Thinkific With Your Existing Website

I hope this helps! And if you have any additional questions, just let us know below.

8 people have this question

Any recommendation for Wordpress themes that resemble Thinkific's site?

1 person likes this

Hi Adam,

No spring to mind right now, but as Wordpress and Thinkific are both fully customizable you should be able to tweak both sites to get them looking as similar as possible :)

It might be worth posting this in our Facebook group too as I'm sure somebody there will have some tips for you.



Do I need to publish my course before taking the baove steps? Or can I start the subdomains and connecting to my site before I publish the course? Neither are dealbreakers, I'm just curious if I need to or, not, as I'm still tweaking stuff.

Hi Andrea!

You can definitely set up your custom domain before publishing your course.

I wouldn't necessarily recommend adding the link to Thinkific on your external site, unless you want site visitors to be able to see your site before it's ready.

That said, adding the link could be a good way to generate some pre-launch interest! How about putting up a quick pre-launch landing page, with some free content that people can sign up for or an email opt-in?

The way, when people find and click on the link you're already gathering some leads ;)



I am just starting out. Do I need a website? why? Can you share Pros and Cons?

Hi Mukul!

You don't need to setup a separate website if you don't want to as it mostly depends on your preference. Some of the pros of having a website is that it gives you more flexibility to add more content in the form of blogs, contact pages, and any non-course related material. Many Thinkific users already have an established business and so they use Thinkific to supplement this and simply looking to add to their existing site. If you're starting from scratch, one con is that this is additional work that you're taking on. 

So if your main goal is to create courses and sell them, you can start with a Thinkific site. This will give you most of the tools you will need. If you're looking to offer more that just online courses then you can definitely start looking into creating a separate website. 

If you would like a bit more info specific to your case, send us a quick message through:



I am trying to find information about what is available to customize with white-labeling. Do you have an example and list of areas to customize. For instance, can we change the name of things like "Survey Questions" we want them to b called something else so they are more their personal journal entries and it implies nobody is reading their answers - that's just one thing we are looking to modify. Thank you.

Sari (Tracee's Web Lady)

Is it possible to embed the school landing page into my website, rather than having an external link via the nav bar?

Hi Sari!

You can take a look at this article to see what text you can modify through the Advanced Settings page:

You also have access to your site's HTML and CSS which lets you modify almost any element on your landing pages. 

However some things inside the course player, such as Survey, can not be modified. 

If you have other areas you want to change, shoot us a quick message through this link:

Hi Eleanor!

You can embed the school landing page on your website but it might not create a good experience for your students as they will your entire Thinkific site in a small frame within your site. It would be better if you create a link on the nav bar and customize the Thinkific site to look like your website. In this way students will still think that it is part of your site.

Can customers purchase the thinkific built course with other products on my website? I have a Wordpress/Woocommerce site and currently sell my course as PDF downloads. I find a lot of people purchase the course with other products and not very often on it's own, so I want them to be able to continue to do that. Is it possible?

Hi Nicky!

What other kinds of products are you selling? It may be possible to sell everything directly through Thinkific. For example, using Bundles or Additional Pricing to offer the course + a physical product or something else.

Alternatively, you could continue using Woocommerce to take payment and integrate it with Thinkific via Zapier.

Feel free to get in touch if you have any further questions at all.



Hi Catherine, 

Our site is - we sell journals mainly and it is not an option to sell these via thinkific. I have heard of Zapier but have no idea how to implement it. I am looking to upgrade to the plan that includes Zapier. Do you have clear instructions on how I can make this work?

Many thanks, Nicky

Hi Nicky,

We do have some instructors selling their physical products through Thinkific, so you may be able to sell your journals - here's more information on that.

Or if you want to give Zapier a try, here's WooCommerce's instructions for integrating with Zapier and here's how it works on our end.

If you get stuck at any point our support team will be happy to help.