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Add a Call To Action at the bottom of your course landing page

In marketing, a Call To Action (CTA) is an instruction to the audience to provoke an immediate response. In Thinkific, usually the actions would be to make the user enroll in your free course, or buy it.


Our default course landing page already comes bundled with two sections of CTAs: the first at the beginning of the page, and the second at the end, as you can see in the following images.




Normally, when you select a custom theme as the course landing page layout, they don't have this CTA section at the bottom of the page. So, here is how you can add this section to your custom landing page layout:


1. Go to the Themes page of your admin dashboard to create a new theme or edit your existing one.


2. Then either select an existing course landing page layout to edit, or hit Add New Course Landing Page to create a new one (recommended, so you can test with safe).



3. Now open the page of your theme called Course Landing Pages > Custom-Theme-Prefix Course Landing Page and copy the whole page.



4. Then, go to the Default Course Landing Page and copy the section which starts with the comment Display CTA buttons to the end of your custom layout page.



5. Make sure your theme is saved and enabled.



6. Then head to the Landing Page > Page Theme tab of the course builder for your course to enable your new custom layout and hit Activate.




7. As you could see, we have to adjust the page design so it can fit well in our custom theme. In this test case, adding some padding and changing the background color to white in the Theme CSS fixed it.



8. Now, open up your course landing page in an incognito window to see your shiny CTA section!


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