Set Your Course Pricing

Choosing the pricing for your course can be tricky. You need to strike a delicate balance in finding a price that people are willing to pay, without devaluing the work you’ve put in and the perceived worth of your content.

Luckily, if you’re struggling with this, we’ve created some excellent resources on how to price your online course - check out this blog article, as well as this course on our training site!

Once you’ve chosen your pricing, you can head to the Pricing tab of the course builder to set it. There you’ll find a variety of different pricing options, giving you the flexibility to price your course in a way that makes sense for you and your audience.

Below we’ll cover the main pricing options and how they work... 

Pricing Options

1. Free

Courses set as ‘Free’ will be available for, well, free! All the student needs to do is create a user account with your site and they’ll be able to have access to the course content indefinitely without paying anything.

Free course pricing is intended for instructors offering forever-free content, or a free mini course as a lead magnet. If you’re looking to offer a free trial for a paid course, try our content-limited free trial for lessons feature or perhaps our Free Trial to Subscription price option below (not available on Free Starter plans).

2. One-time payment

Setting a one-time price for your course means that the student will be charged a one-off fee for access to your course (in contrast to recurring payments such as subscriptions and payment plans).

Setting ‘Days to expiry’ for a one-time payment means that the student’s access to the course will automatically expire after the specified number of days. This is great for if you’re running a scheduled course or if you want to increase the potential for repeat signups for continuing access to the content.

3. Subscription payment (Essentials plan and above)

The subscription payment option allows you to take recurring payments for your course via Stripe. Subscriptions are based on months, but you have the flexibility to choose whether they’re charged every month, every year, or anywhere in between!

The student’s billing date will be based on the day of the month that they sign up on, so for example, if they sign up for a subscription that recurs every 3 months on January 15th, their next billing date will be April 15th.

You can also select to offer a Free Trial period of days or months prior to the subscription beginning. During this free trial for the course, all lessons will be available. As a best practice you may want to utilize a Drip Schedule to prevent some lessons from being available. You can set the schedule for X Days after Registration.

Alternatively you can also set that there is a custom initial payment required for the subscription similar to a non-refundable deposit. Note you cannot have a Free trial period and Custom first payment.

Subscriptions are ideal for longer courses and work great in conjunction with our drip schedule feature, which allows you to release content over time - maximizing the lifetime revenue from a student by encouraging them to stick around for more. (If you’re looking to run your entire Thinkific site as a subscription site, check out this article).

4. Payment plan (Business plan and above)

You can use payment plans to split the total price for your course out over several monthly payments via Stripe. Unlike subscriptions, payment plans have an end date; e.g. if a student signs up for a three-month payment plan on January 15th, they’ll be charged on January 15th, February 15th, March 15th, and then no more.

Particularly for courses in a higher price range, payment plans can be a great way to boost sales by removing potential barriers to customers purchasing your course, such as a lack of available funds, uncertainty about whether the course is for them, etc.

Full instructions for creating payments plans for your course and bundles can be found here.

Concerned about failed payment plan or subscription charges?

If a student’s payment ever fails they’ll automatically lose access to the course content until a successful charge is made. Integrate with Stunning to automate your follow ups with these users, and prevent potential lost revenue!

5. Additional Pricing (Essentials plan and above)

You’re not limited to just one price per course! As part of any paid plan, you can display multiple additional pricing options on your course landing page, giving students the choice to pick the one that works best for them.

More on additional pricing here.

Need a little extra help with marketing and selling your courses? We have a wonderful team of experienced marketers available to give you a hand! Check out our Experts Marketplace.

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