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Integrate with Mixpanel

Applicable plans Starter Essentials Business Advanced

Mixpanel is an advanced analytics platform for mobile and web. Instead of measuring page views, it helps you analyze the actions people take in an application. 


Integrating Mixpanel with your Thinkific site can help you to get more detailed information about what users are doing within your course.


In this article we’ll cover how to integrate with Mixpanel, the information that we sent to Mixpanel, and some common uses for this integration.



Integrate with Mixpanel

1. If you don’t already have a MixPanel account, go here to sign up.  Once you complete the sign-up process, you will need to click the Next button twice to continue with the setup for Thinkific.





2. Once that’s done, you’ll need to find the “Token” for your project. To do that, click on your name in the top right of the screen and choose Project settings.




3. Copy the Token, as shown below.




4. Now head back to the Thinkific Integrations page, paste the Token into the MixPanel area, and hit Save Mixpanel Token.




And that's it!


To test that the integration is working, you can head to your Thinkific site and click on any link.  Then, head back to your MixPanel window and you should see that the event(s) have come through to your Mixpanel dashboard (e.g. look under “Segmentation”).



Which information does Thinkific send to Mixpanel?

See below for a list of the user and event data that we send to Segment for you.

User data:

$email,
$created,
$last_login,
$first_name,
$last_name,
sign_in_count,
referral_code,
tenant, subdomain,
Is Paying,
Revenue,
Courses


Event data:

Event Name: $signup

Description: This occurs only once upon signup

Event Properties: None


Event Name: Course Landing Page

Description: Occurs when a student lands on a course landing page

Event Properties: Course Name


Event Name: Buy Course Btn Clicked

Description: Occurs when the student clicks the buy button on a course landing page

Event Properties: Course Name


Event Name: Enter Credit Card

Description: This occurs when the student lands on the credit card form on the checkout

Event Properties: None


Event Name: Bundle Landing Page

Description: This occurs when the student lands on a bundle landing page

Event Properties: Bundle Name


Event Name: Buy Bundle Btn Clicked

Description: Occurs when the student clicks the buy button on a bundle landing page

Event Properties: Bundle Name


Event Name: New Order Page

Description: Occurs when the student begins the checkout process

Event Properties: Course Name, Course Price


Event Name: Purchase Complete Page

Description: Occurs after the student has completed a purchase

Event Properties: Order Total, Coupon Code, Discount Amount, Promotion Name, Product Name


Additionally, we track the page views for all pages

Event Properties: path, referrer, search, title, url


Course-player specific

Event Name: Viewed Audio 

Description: Occurs when the student enters an Audio content type

Event Properties: None


Event Name: Viewed Brillium Exam

Description: Occurs when the student enters a Brillium exam content type

Event Properties: None


Event Name: Viewed Viewed Disqus

Description: Occurs when the student enters a Disqus content type

Event Properties: None


Event Name: Viewed Downloads

Description: Occurs when the student enters a Download content type

Event Properties: None


Event Name: Viewed Html Item

Description: Occurs when the student enters an Html content type

Event Properties: None


Event Name: Viewed IFrame

Description: Occurs when the student enters an IFrame content type (note: this content type is more commonly referred to as ‘multimedia’)

Event Properties: None


Event Name: Viewed Video

Description: Occurs when the student enters a video content type

Event Properties: None


Event Name: Viewed PDF

Description: Occurs when the student enters a PDF content type

Event Properties: None


Event Name: Viewed Presentation

Description: Occurs when the student enters a presentation content type

Event Properties: None


Event Name: Quiz Start Page

Description: Occurs when the student starts a Quiz content type

Event Properties: None


Event Name: Survey Start Page

Description: Occurs when the student starts a Survey content type

Event Properties: None


Event Name: Viewed Enrollment

Description: Occurs when the student views their enrollment details

Event Properties: None


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