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Segmentation (search for users)

The User Report is a great way to manage a large user base. You can segment and export lists of user types through the advanced search in the report on any plan, but mass user emails require a paid plan.


 

Segmentation is a tool that can help you divide your user base into groups of individuals that fit into specific categories. Segmentation is simple and easy to use, especially when used in company with the Mass User Email feature, as you can target groups of students based on those segments.

Here are some examples of ways you might segment your users and reach out to them:
  • Distribute  coupons for your course to a specific audience, and then segment your  new students to see who signed up using that coupon code and contact  them with a targeted message.
  • Segment users who signed up for a free trial, but didn't purchase the full course following their trial.
  • Contact students who didn't complete a course, and haven't logged in since a certain date.
  • When you update a course with new content, let students who purchased a course before know that their course has been updated.
  • Contact all users who signed up from the same company email domain
  • View all students who have made purchases - This group is the most likely to buy again in the future!
  • Notify affiliates of changes to your program that will help them promote your courses.
To get started with Segmentation, go to the Admin Dashboard and click on Users. On the top of the screen, you will see two drop down menus: "Add a Search Filter" and "Order Your Search Results."


"Add a Search Filter" allows you to narrow down your users, based on date of creation, course enrollment, last log in, purchases, and other filters. The standard filter is "Last 25 Created."

"Order Your Search Results" allows you to order that list of users by name, date, email, or amount spent.


Segmentation becomes particularly useful when you combine multiple filters together. In the example above, I've combined "Enrolled in: [course name]" with "Has not completed: [course name]". As a result, I've learned that two students have not completed a course they were enrolled in. At this point, I could choose to send them a reminder email or touch base with their progress. Another useful filter could be "Last Logged On Before," where I can learn if those students are still active in the course.


And there you have it! If you would like more information about the Segmentation feature, feel free to reach out to support@thinkific.com

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