When a new customer signs up to your site you will receive an email to say that a learner signed up to your school, followed by an order notification.
On occasion you may only receive the first email. What this means is that somebody signed up for a user account with your site, but didn't go on to make a purchase.
The most likely reason for this is that the person dropped off partway through the checkout process - the first stage of checkout for the customer is signing up for a user account, and then they're asked for their billing information.
All this means is that the customer may need just a little more encouragement to go ahead and sign up, and the great news is that you now have their email address in your list of users on Thinkific.
To follow up with these users, you can head to the Users page of your admin dashboard, select Advanced Search, and then apply the filters 'Has Made a Purchase' and 'False'. If you're on any paid plan, you'll be able to email these users directly from this page (more info here), or if you're not ready to upgrade yet you can always export the list of users as a CSV and then contact them outside of Thinkific.
Pro-tip: Automating your follow-ups
By integrating your Thinkific site with an email marketing software you'll be able to completely automate these follow-ups - a great strategy for chasing up any missed chances for revenue with no time needed on your part beyond the initial setup.
For example, if you're using ConvertKit - set up a tag to be applied to a user when they sign up for your site that adds them to your follow-up mailing list, with an email scheduled to be sent out one day after the person is added. Set up a second tag to be applied to a user when they make a purchase, so that only people who drop off partway through checkout will receive your email. More on ConvertKit here
If you're using another mailing software, e.g. MailChimp, AWeber (basically anything!), you'll be able to set up a similar system via Zapier. More on Zapier here
Any questions about this? Please leave us a comment below and we'll be happy to lend a hand!
Zapier link on this page is broken. you can still search on Zapier or Mailchimp directly
Thanks for keeping us on our toes!
I've fixed the link in question.